frank body’s Booty Campaign

Creative direction and production for frank body's brand new booty body care products, aiming to celebrate the feel good benefits of body care: how moisturised skin and taking care of your skin makes you feel. Soft, hydrated, moisturised, firm — choice is at the heart of the campaign — some babes don’t want to change their bodies, some do. You do you.

Concept by Jenn Scalzo & Carly Brand. Stills by Sarah Adamson. Video by Kira Celine. Words by Carly Brand.